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Aurora, Ohio - (July 29, 2008) -
Energy efficient lighting innovator TCP, Inc. announces its exclusive
partnership with CBS Corporation and EcoMedia, an environmental media
company, to serve as the official lighting sponsor for the
groundbreaking "Green Schools Initiative," a program designed to work
with U.S. mayors and local municipalities to "green" schools in cities
across the country. The public-private partnership launches this fall
in Chicago, Miami and San Francisco, where a school (K-12) in each
city will be awarded a state-of-the-art "green" makeover. Anticipated,
makeover elements may include solar panels, an energy efficient
lighting retrofit, green roofs, and tree planting, among other
sustainable programs.
As the official lighting sponsor, TCP will provide energy efficient
lighting products to each of the winning schools for a complete
retrofit. TCP is also incorporating its school fundraising program
into the Green Schools Initiative, which will give students the
opportunity to sell energy efficient compact fluorescent light bulbs (CFLs)
to generate funding for extra curricular activities or future
environmental projects in their schools.
"We strongly believe that education is the foundation for
environmental responsibility," said Ellis Yan, CEO, TCP, Inc. "Our
partners at CBS and EcoMedia share this same vision and have created a
program that will inspire students to make smart, informed decisions
that can have a positive effect on the planet. We are proud to be
helping lead the charge of this revolutionary initiative."
"The Green School Initiative is another great example of EcoMedia's
commitment to help fund environmental projects though sponsorship
revenues from leading corporate partners like TCP and the CBS
Corporation," said Corey Gottlieb, President, EcoMedia. "TCP's
expertise in energy efficient lighting combined with their commitment
to educating America's youth, makes them an ideal partner in
transforming schools into eco-friendly learning environments."
The Green Schools Initiative was announced as part of a broad
partnership recently launched between CBS Corporation and EcoMedia.
The relationship was announced last month in Miami at the U.S.
Conference of Mayors annual meeting with CBS Corporation President and
CEO Leslie Moonves, Miami Mayor Manny Diaz, Seattle Mayor Greg Nickels
and EcoMedia CEO Paul Polizzotto on hand for the announcement. The
Green School Initiative is designed to encourage students to take an
active role in protecting the environment while educating them about
innovative solutions that save energy and reduce carbon dioxide
emissions. Students will be asked to submit creative submissions to
express what "being green" means to them and why their school should
win the green makeover. Top entries will be highlighted on CBS's
television, radio and outdoor media outlets. All entries will be
reviewed by select members of CBS Corporation, EcoMedia's Advisory
Board, city officials, and corporate sponsors. The winning schools
will be announced in winter 2008, with the makeover scheduled for
completion by Spring 2009.
About CBS Corporation
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company
with constituent parts that reach back to the beginnings of the
broadcast industry, as well as newer businesses that operate on the
leading edge of the media industry. The Company, through its many and
varied operations, combines broad reach with well-positioned local
businesses, all of which provide it with an extensive distribution
network by which it serves audiences and advertisers in all 50 states
and key international markets. It has operations in virtually every
field of media and entertainment, including broadcast television (CBS
and The CW - a joint venture between CBS Corporation and Warner Bros.
Entertainment), cable television (Showtime and CBS College Sports
Network), local television (CBS Television Stations), television
production and syndication (CBS Paramount Network Television and CBS
Television Distribution), radio (CBS Radio), advertising on
out-of-home media (CBS Outdoor), publishing (Simon & Schuster),
interactive media (CBS Interactive), music (CBS Records), licensing
and merchandising (CBS Consumer Products), video/DVD (CBS Home
Entertainment), in-store media (CBS Outernet) and motion pictures (CBS
Films). For more information, log on to www.cbscorporation.com.
About EcoMedia and EcoZone
EcoMedia is the world's premier environmental media company,
dedicated to pioneering marketing and media programs which help
companies connect to consumers while generating necessary resources to
address critical environmental challenges. EcoMedia and its flagship
EcoZone Program were founded in 2002 with the mission to create
solutions for environmental problems with all partners involved -
business, government, environmental advocates and the community. The
company utilizes its multi-platform media offerings including retail
kiosks at Kimco centers (NYSE: KIM) in top DMA's, as well as municipal
signage to deliver environmental content and messaging. In turn,
revenues are generated and used to make a positive environmental
difference in the communities in which these companies and their
employees live, work, and do business. Up to fifty percent of
EcoMedia's clients' investment goes towards funding environmental
projects and technologies across the country. Recently, EcoMedia
announced the expansion of the program through a partnership to create
original, environmentally themed content with David Letterman's Emmy
Award winning production company, Worldwide Pants Inc. Many companies
claim to be "green", but the companies that work with EcoMedia and the
EcoZone Program are actually making an impact on the environment.
That's the EcoMedia Difference. Visit www.ecozonemedia.com or
www.ecozone.tv for more information. |
