克利夫兰及周边地区消息

通過遊戲玩法推動客流量

成爲贊助地點,您即可獲得廣泛的玩家受衆群體。玩家可以在遊戲地圖上看到您的店面,並通過訪問它體驗有趣玩法並獲得奬勵。
您的福利：讓您的店面成爲遊戲內的贊助地點，利用遊戲內地點推動位置識別和客流量,讓玩家訪問您店面時體驗更多樂趣。
在遊戲內分享推廣活動：就像虛擬廣吿牌一樣,在您的贊助地點推出特別優惠活動、新特色産品,以及發佈關聯到您網站的鏈接。
安排迷你遊戲：若希望更多玩家訪問贊助地點,您可在特定時間內推廣更多遊戲活動。無需安排實體事件。
數據分析：查看玩家訪問您的遊戲內贊助地點的匯總指標。玩家的隱私對我們來説至關重要,所以我們只會分享匯總參數,而不提供玩家的個人信息。
參與方法
1. 申請搶先體驗公測資格
過程只需幾分鐘。若申請成功,您將會收到通知吿訴您計劃已推出,並可完成設立您的贊助地點。
2. 設立您的贊助地點以在遊戲內顯示
一旦獲得批準,您即可在《Pokémon GO》設立贊助地點(以及在未來的更多遊戲內!)。玩家將能在現實世界中玩遊戲時,看到並訪問您的贊助地點。
3. 優化結果：優化您的推廣活動以提陞交易量。在期望的時間內安排額外流量,花費的時間與精力隨您而定!
常見問答：
Niantic贊助地點搶先體驗公測與Niantic本地商業復甦計劃有何不同?
爲回饋社區,Niantic本地商業復甦計劃旨在邀請玩家提名他們最喜歡的小型和本地企業,並讓它們免費參與爲期一年的贊助地點計劃。付費的贊助地點計劃要求與這個免費、基于提名的計劃不同。若想瞭解本地商業復甦計劃的更多詳情,請查閲此處。
誰可以申請Niantic贊助地點搶先體驗公測資格?
一般而言,在美國有實體店並接受上門拜訪的商店都可申請。每個企業單位最多有30個營業地點。此外,贊助地點必須符合我們的政策和指導方針。如果您不符合這些標準,但是有興趣參與計劃,請與我們聯繫。
一個企業可以有多個Niantic贊助地點嗎?
目前,企業每有一個實體營業地點就可有一個Niantic贊助地點,最多可達30個營業地點(每個額外地點都需支付訂閲費用)。若您有更多的業務地點,請與我們聯繫。
“標準地點”和“特優地點”有什么區別?
特優地點在視覺和遊戲機制上比標準地點更爲重要,也因此更能吸引玩家的注意。不同遊戲的具體機制也有所不同,就《Pokémon GO》而言,標準地點是PokéStop,而特優地點就是Gym。
推廣活動是什么?
除了主要的遊戲內位置描述和圖像外,推廣活動允許企業在遊戲內地點推出特別優惠活動、新産品或是季節性內容。您可以將其視爲遊戲內地點上的額外虛擬廣吿牌!根據計劃層級的不同,商家可以在一個月內最多更改一次或兩次推廣活動。
誰會看到我的贊助地點並與之互動?
目前,在您的實體商店地點約0.3英里(大約500米)範圍內的Niantic玩家,都將能夠查看您的遊戲內地點。這將根據遊戲機制與地圖而有所不同。不過,只有距離贊助地點40-50米以內的玩家才能體驗遊戲,從中獲得奬勵,並且算作互動並訪問了贊助地點。
Niantic産品內,中小企業如何獲得贊助地點?
搶先體驗公測現只提供《Pokémon GO》遊戲內地點。今後,我們希望在Niantic Real World平台上添加更多可參與計劃的遊戲,例如《Ingress》等。
Drive foot traffic to your business through gameplay
By becoming a Sponsored Location, you access a broad audience of players. Players see your business on the game map and get fun gameplay and rewards for visiting your business.
What You Get
Feature your business as an in-game Sponsored Location
Drive location awareness and foot traffic through in-game locations that make it more fun to visit your business.
Share promotions in-game
Upload special offers, feature new products, and link to your website from within your Sponsored Location - like a virtual billboard.
Schedule mini-games
Schedule increased game activity at your location at specific times, when you want more players to visit. No physical event setup required.
Analytics
See aggregated metrics on how players engaged with your in-game location. As our players' privacy is important to us, we only share aggregated metrics, we don't provide access to individual player information.
How It Works
1. Apply to the Early Access Beta
Apply in minutes. If you are accepted, you will be notified when the program is live to complete the setup of your Sponsored Location.
2. Setup your location to appear in-game
Once approved, set up your location in Pokémon GO (and more games to come in the future!). Players will see and visit your Sponsored Location while playing in the real world.
3. Optimize your results
Optimize your promotions to drive more transactions, and schedule extra traffic at desired times–spend as much or as little effort as you’d like!
Frequently Asked Questions
How is the Niantic Sponsored Location Early Access Beta different from the Niantic Local Business Recovery Initiative?
The Niantic Local Business Recovery program is Niantic’s way of giving back to the community by inviting players to nominate their favorite small and local businesses to take part in the Sponsored Location program free of charge for a year. The requirements for this complimentary, nomination-based initiative are different from the paid Sponsored Location program. Further information on the Local Business Recovery can be found here.
Who can apply for the Niantic Sponsored Location Early Access Beta?
Generally, businesses with physical locations in the United States that receive in-store in-person visits may apply. Up to 30 locations per business entity. In addition, Sponsored Locations must meet our policy and guidelines. If you do not meet these criteria but are interested, contact us.
Can a business have multiple Niantic Sponsored Locations?
Currently, a business can have one Niantic Sponsored Location for each physical location the business operates, up to 30 locations (each additional location incurs subscription fees). For businesses with more locations, please contact us.
What is the difference between a “standard location” and a “premium location”?
A premium location attempts to attract more attention by being more visually and mechanically important to a player than a standard location. Specific mechanics differ on a per game basis. In the case of Pokémon GO, a standard location is a PokéStop and a premium location is a Gym.
What is a promotion?
A promotion allows businesses to feature special promotions, new products, or seasonal content in addition to the main in-game location description and image–think of it as an extra virtual billboard space on your in-game location! Depending on the plan tier, businesses can change their promo campaign up to once or twice within a calendar month.
Who will be able to see and interact with my Sponsored Location?
Currently, players of Niantic games who are within roughly 0.3 miles (~500 meters) of your business’ physical location are able to view your in-game location. This will differ based on the game mechanics and game map. However, only players within 40-50 meters of the Sponsored Location are able to obtain game experiences and rewards from it, and would count as an engaged visit in game.
In what Niantic products can I get Sponsored Locations for Small and Medium sized businesses?
The Early Access Beta will offer Pokémon GO locations only. We will be adding more games on the Niantic Real World Platform (such as Ingress, etc.) onto the program in the future.