The inspiriting “birth” of rock, like the birth of
mankind, lives in the DNA and spirit of Africans. Rock was incubated
in America within tens of thousands of their souls, located in
hundreds of American hamlets, including Memphis and Cleveland. The
nomenclature of Rock and Roll originated on their lips, interpreting
desires. Alan Freed knew this and was the first to name, and
broadcast that name from Cleveland, the musical evolution of the
spirit of Jazz, Blues & Soul he titled and branded as “Rock and
Roll.”
Rock left its “cradle” from Cleveland in 1970 when Jack Ambrozic,
the General Manager, and Billy Bass, its first Program Director,
joined forces to establish Cleveland’s WNCR FM Radio and its
Progressive Rock Format. WNCR became the first commercially
successful FM radio station in US broadcasting history. WNCR went on
to become the number one FM radio station in America (Cream
Magazine) and the number one radio station in Cleveland. Billy Bass
became the first black Program Director of a US major market number
one rated station. Billy moved from WNCR to become the founder and
first Program Director of WMMS. (The Plain Dealer & Scene magazine
archives will prove this history.)
Alan Freed Gave Birth to the Cleveland Legacy
We have Nurtured to make CLE the “The Rock and Roll Capital of The World”
He single handedly produced the first global musical cross cultural
exchange that evolved to deliver new global economic drivers in
excess of 4 trillion dollars. This unequaled cross cultural economic
explosion served to profoundly enhance expendable income ratios in
modern and third world economies around the globe.
For the man who once said that Rock & Roll music “comes from
a river of many streams,” a gentle rain fell as the ashes of pioneer
broadcasting legend and concert promoter Alan Freed reached their
final resting place on May 7, 2016, at Lakeview Cemetery in
Cleveland, Ohio. Hundreds of fans, family members, friends and VIPs
came out to honor and celebrate the life and legacy of Alan Freed,
the “Father of Rock ‘n Roll,” whose life’s work was the cornerstone
upon which Cleveland’s radio broadcasting history -- one that
changed the world forever -- and the Rock & Roll Hall of Fame, was
built.
Among the honored guests at the
memorial celebration were Jack Craciun III, Chairman/CEO of ITM Ltd.
and co-founder of WNCR, the first commercially successful
progressive FM radio station in US broadcasting history, and P-Funk
alumnus Ed “Dr. Phrock” Sparks who, along with ITM, has co-produced
“Made in Cleveland (TBT),” the song that tells the true musical
story of Cleveland’s multi-cultural Rock & Roll heritage and how it
changed the world.
Made in Cleveland Lyrics:
“Cleveland ain’t no Joke”
The people of color,
“The Roots uh Rock-&-Roll”,
Like the birth of mankind - we all lie,
In their DNA & soul;
“Heights High - Deep Blues”
Alan Freed is best known for coining the term “Rock & Roll,” but
his efforts had profound and lasting significance. At a time when
mainstream radio was ignoring R&B, or playing white cover versions,
Freed went against the establishment by featuring the original R&B
versions by black artists on his WJW radio program, “The Moondog
Rock & Roll Party.” In 1952, tens of thousands of kids, both black
and white, went insane to see the black performers Freed showcased
at the Moondog Coronation Ball in Cleveland, considered the first
Rock & Roll concert in history.
Eventually broadcast throughout Western Europe via Radio
Luxembourg, Freed’s integrated radio programming was heard by young
musicians who attempted to copy the new sounds. Among those
musicians were the young lads from Liverpool, eventually known as
the Beatles, who have credited Freed for providing the foundations
of their music.
The doors that Freed opened to deliver rock ‘n roll were blown off
their hinges in the seventies when Cleveland’s WNCR became
firstcommercially successful radio station in American broadcasting
history! WNCR FM Radio redefined American radio and television
broadcasting by ending AM radio leadership in the USA with its
unique “Progressive Radio Format” to establish what ultimately grew
into global FM Radio dominance and programming leadership in the
fields of social service, news education and entertainment
broadcasting and related promotions. “The Cultural Revolution” was
the term that fueled the FM global broadcast renaissance.
WNCR was the station that defined a new 18 to 24 year old global
demographic as the “most aware and affluent segment of society on
earth” which “represented the world’s largest population.” The
commercial success of WNCR and its creative stereo and quadriphonic
cross cultural music (think Muddy Waters defining England’s rock
culture just as CLE’s rock culture much earlier in history was
derived from the same spirit and culture of its “People of Color”)
also contributed to the birth of Cleveland’s trend setting print
publication, the Scene Magazine, and WNCR’s live broadcast
production with the Cleveland Agora contributed significantly to the
Agora being recognized as the “number one concert club in America.”
Merging transatlantic musical cultures provided WNCR with unique
music, programs and productions, that helped to establish FM radio
stations all over America and Canada and then into Europe via “Radio
Luxembourg,” South America and Japan. Cleveland’s global FM Radio
broadcast history and rock and roll cross cultural entertainment
programing has delivered in excess of $3.5 trillion of new economies
representing significant new expendable income ratios for consumers
located in third world nations around with world.
The WNCR business model contributed to the development of the ABC
(national) FM radio network, which consisted of 37 major US market
FM stations and its establishment of the ABC “In Concert” national
Radio / Television simulcast. “In Concert” became the first
commercially successful simulcast in broadcasting history, achieving
a weekly audience of 34 million listeners and viewers. This ABC
simulcast model gave birth to MTV satellite broadcasting and the
cable and wireless educational and entertainment Internet programing
of today.
History is now repeating itself as ITM mirrors Alan Freed’s world
changing legacy of musical cross cultural integration in its “The
First DragonTM Global Chinese Cross Cultural Exchange Enterprise.”
As the second of three albums in The First Dragon Music Suite(s),
the Made in Cleveland (TBT) album by Elektrikk Sparks and produced
by ITM contains eight new songs, including “Made in Cleveland (TBT),”
the song that tells the true musical story of Cleveland’s
multi-cultural Rock and Roll heritage and how it changed the world,
and “Now is the Time (Do What You Do).” Made in Cleveland (TBT)merges
the beats and vibes of Cleveland’s Funk, Hip Hop and Rock and Roll
with the spirit of Chinese music themes.
Made in Cleveland Lyrics:
“Truth be Told”
The Future of “Rock & Roll”,
Is a Global CLEVELAND - China xChaaange,
To the 9’s this time,
Did it before we’ll do it again.
“Truth be told: Where Cleveland Goes so Goes The Globe;”
The First Dragon Music Suite(s)TM are three unprecedented and
culture defining albums that deliver a new brand of spirit and
energy featuring a Rock and Roll cross-cultural exchange never
before felt or heard. “Made in Cleveland (TBT)” and “Now is the Time
(Do What You Do)” deliver a CLE attitude with the heart, soul and
spirit of ITM’s dedication to transcend cultural boundaries in
harmony with the legacy of Alan Freed to promote a mutual
understanding of cultures through education and entertainment in its
“The First Dragon? Global Chinese Cross Cultural Exchange”
Enterprise.
Seventy years ago, the world as we knew it changed forever as a
result of the USA’S R&B and Rock-fed “British Invasion” which was
born in Cleveland by Alan Freed and fueled by the 1970 ascent of
WNCR and its new cultural Progressive Rock format. Freed and WNCR
delivered the Rock Hall of Fame to Cleveland, its only global
cultural institution and made Cleveland “The “Rock and Roll Capital
of the World.” Today, along with the recent global ascent of urban
music, a new horizon of global musical entertainment is awakening to
a new CLE-led “China Invasion!”
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