AMERICAN FOOTBALL HELPING
STRENGTHEN USA- CHINA TIES
by Kameron Thomas
Corresponding Reporter Since China
hosted visitors from the USA for the first ping pong games in 1972
between the nations, sports has been used to build a bridge of
international goodwill. From that starting point, the relationship
between the USA and China had continued to develop in mutually
beneficial ways.
China joined the World Trade Organization (WTO) in 2001, and along
with the rest of the world, the East-West ties grew stronger over
the years, with sports being at the center of many Sino-USA
projects. Now, after much controversy over Covid-19 and the recent
political differences, sports is again a major part of mending the
international relationship, and this time its American Football
working as the connector.
Jackson White, a USA wide receiver from Houston, Texas, has
traveled to China and had a chance to experience the fans and sports
culture of the country. Jackson believes football is a great new way
to connect with the younger generation of Chinese audiences.
"Sports lets me connect at the human level with people, regarding
of any language, religious, or cultural differences," Jackson said,
who was ranked the #7 wide receiver for Texas private schools in
class of 2022. "It is good to see football growing in China. Its
more opportunities to inspire and connect with people on common
interests."
In 2019, an American College football
team went to Shanghai, China to play 2 goodwill exhibition games,
which were well attended. China has also sent groups of young
basketball students from China to the Cleveland area for sports
training camps in 2018-2019 summer time. Prior to the Covid-19
outbreak that has limited group travel to China since February 2020,
USA-China based company TGBTG Sports had been in talks with
Cleveland area Notre Dame College for a potential trip to China for
the games. Notre Dame College, a top NCAA Division II program, would
have played 4 games -- 2 in Shanghai and 2 in Beijing, according to
the original format of the goodwill games.
"Notre Dame College athletic director Scott Swain has done a great
job keeping a great football program together, and we hope we can
get them to China for the games in the future," said Cyril White,
managing director of TGBTG Sports. "Mr. Swain understands that
sports in more than a game, and we certainly want to use our
platform to unite people in these times."
Chinese companies had already become heavily involved in sponsoring
Western sports teams, leagues, and athletes, Several NBA players
have been sponsored by top apparel brands in China, while many
national teams and leagues abroad have benefitted from China's
growing interest in branding through sports. Jackson White says that
now that football is more popular in China, more football players
can build relationships with brands because of this interest.
"Football fans will pay more attention to football players, and we
will get better sponsorship deals and more fan engagement," said
Jackson, whose website www.firstdownjacksonwhite.com launched in
China in September 2021. "The opportunity makes me realize I'm
always more than just a player-- I am a sports ambassador. I want to
be a part of why we see each other as being more alike and not as
being more different."
China and the USA enjoyed a relatively amicable relationship during
the Barack Obama presidential years, and political differences began
to emerge during the Donald Trump administration, most notably the
disputes over Covid-19, its origin, and how both countries handled
the virus and/or shared information to contain it, With president
Joe Biden as the new leader of the USA, it remains to be seen how
the current leadership can bring a positive change in the
relationship between the nations.
"I can't speak on the political things, but I know that football
brings a smile to the face of those who love the game, and I love
seeing those smiles when we play football together," Jackson said.
"I'm looking forward to going to China with whatever college team I
end up playing on. I want all my future teammates to have the
experience." |